Thoughts & Insights

4 Easy Ways to Boost Your Sales with Marketing Automation

Ever wish you could multiply yourself with the tap of a wand, just to keep up with all the stuff you need to get done in a day? As a business owner, you already have enough on your plate. That’s why you need a marketing strategy that is easy and effective because let’s face it,…
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WE·DO Roll Call: Josh

Born and raised in a small Arkansas town, our Lead Developer, Josh, got bit by the web development bug while stationed in the Army.  In between attending a few specialized military “schools” where he learned “some cool skills, like how NOT to rappel out of a Blackhawk helicopter,” Josh began expanding on his innate computer…
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Using SEO for Your Company’s Short and Long-Term Growth

It’s no surprise that Search Engine Optimization (SEO) helps customers find your brand more easily online. It boosts your website’s overall traffic, ultimately generating more leads and sales. While its true SEO is more of a long-term growth strategy, it still works hand-in-hand with your short-term growth marketing strategies. Here’s how: Let’s say you’re a…
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High Tempo Testing: Collaboration + Action = The Formula for Growth

At WE·DO, collaboration + action are the two founding principles behind everything “we do” for our clients. Our process of high tempo testing for growth fits right in when helping your business achieve its goals.  If you’re not familiar with high tempo testing, here’s what it means, in a nutshell. High tempo testing is the…
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WE·DO Roll Call: Gary

Gary is our Developer Extraordinaire at WE·DO. He not only keeps the internet from breaking, but the entire team in stitches with his zany streams of consciousness, ability to get in a solid workout while on Zoom, and secret powers to shapeshift his beard into any decade, most notably Victorian-era chops.  Born and raised all…
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What Marketing Automation Is & What It Can Do For Your Business

Here’s something we all know: marketing matters.  How and when you reach out to particular customers can make or break your sales goals and determine your growth.  The modern marketing landscape is constantly evolving, and with it, customers’ expectations. Now more than ever, customers are responding to personalized marketing that creates connection to ideas and…
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If You Want Your Website to Resonate, You’ve GOT to Do These Six Things

Psst: We need to talk about your website.   You know you need one and it needs to work well. After all, it’s your calling card, place of business, and customer entry point all wrapped in one! Your customers need to be able to find you, clearly understand what your business is and does, and…
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Put Your Customer Personas to Work with Marketing Automation

Successful marketing is people-focused.  Sure, you want to make a sale, but ultimately, you want to serve people by helping them solve a problem—their problem. When companies hammer out marketing without first considering their customers’ unique perspectives and needs, their efforts fall flat and the opportunity for real engagement is lost.  Customer personas can help you…
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WE·DO Roll Call: Kaitlin

Putting her steely initiative, can-do attitude, and inquisitive nature to work, a typical day for our Digital Marketing Specialist, Kaitlin, involves getting her hands dirty in tons of research for our clients.  She’s happiest helping clients analyze what their competitors are doing and how they can become #1 in their industry through building better content,…
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WE·DO Roll Call: Heather

Equal parts cerebral, witty, and warm, Heather is WE·DO’s Ride-or-Die Project Manager who keeps clients happy and teammates on-point, all while not losing their sense of humor (or minds) in the process. Born and raised on the West and South sides of Chicago, Heather’s trajectory into the world of Marketing happened (as the best things…
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